Brand resources

Frontend United and Frontend Re-United brand resources. Browse our guidelines, find the assets you need and download files.

Brand manual and design guidelines

Frontend United and Frontend Re-United are more than just names. It’s a set of values, attributes, and design principles that unites the spirit of our non-profit organisation. Using it consistently will reinforce your passion to share knowledge far and wide.


  • Brand manual and design guidelines.
    (PDF) (Soon online)
  • Assets for online and digital use.
    (RGB, hex colours) (Soon online)
  • Assets for print and packaging.
    (Pantone & CMYK colours) (Soon online)
Girl behind her laptop during a Frontend United workshop


We are very proud of our logos, and we require that you follow our brand guidelines to ensure they always look their best.

Our logos are the combination of a simple and modern word mark lettering with the Frontend United icon. While the icon can exist without the word mark, the word mark should never exist without the icon.

Frontend United icon

The Frontend United icon is a powerful symbol that represents our norms and values. As a conference we have a strong opinion in terms of inclusivity, diversity and equality and every use of the Frontend United icon should reflect these opinions as good as possible. So please, do not use our symbol lightly.

When possible, the vermilion-orange icon is preferably used on a light porcelain background.

Frontend United logo

The Frontend United logo consists of two main elements: the round Frontend United icon and the Frontend United word mark with a vertical pipe bar.

Frontend Re-United logo

The Frontend Re-United logo consists of three main elements: the round Frontend United icon, the Frontend Re-United word mark with a vertical pipe bar and the conference tagline lettering with city and year information.


Conference tagline

The conference tagline, with city and year information, has a 75% font size of the logo’s font size and is located on a baseline below the logo. The lettering starts at the beginning of the vertical pipe bar and does not contain a pipe bar itself.


Additional branded content, such as a tagline, is located on a baseline below the logo. The baseline is at 50% distance from the total height of the Frontend United icon. A second baseline can be at the same distance below the first baseline.

Safe area

When you’re using the logo with other graphic elements, make sure you give it a safe area, some room to breathe. The empty space around the logo should be at least 50% of the size of the Frontend United icon.

The empty space around the logo with a tagline should be at least 50% of the size of the Frontend United icon. The safe area on the bottom is measured from the tagline’s baseline.


Primary colours

The main Frontend United colour palette consists of a very light porcelain background with dark slate typography and vermilion-orange elements.

Please use the following colours accordingly. This prevents confusion and makes it easier for people to instantly recognise references to Frontend United.-

Secondary colours

Secondary colours can be used with the main colour palette, but this should be limited. The majority of the Frontend United colours are defined in Pantone, CMYK, RGB and hexadecimal colour scales for optimal representation.

The Frontend United colour palette is part of the brand manual and design guidelines. (Soon online)

Logo variations

There are three variations of the Frontend United and Frontend Re-United logos.

Default logos

The default logos have a vermilion-orange icon and dark-slate lettering. Additional elements like the pipe bar or taglines are also in dark-slate colourways. 

Invert logos

The invert logos also have a vermilion-orange Frontend United icon but they have white lettering, pipe bar or taglines.

Single-colour logos

In addition to the multi-colour logos, there are single-colour logo variants. The single-colour logos consists entirely of white elements.

Usage on backgrounds

The Frontend United and Frontend Re-United logos should be preferably used on porcelain, dark-slate or white backgrounds. Avoid using the logos on photographs unless the logo sits on a solid dark or light area of the image. 

If there is no porcelain, dark-slate or white background, the single-colour white logo can be used. It should only be used on photographs and colour backgrounds within the Frontend United colour palette and only in white colourways.

Naming usage

Never modify the names “Frontend United” or “Frontend Re-United”. The “F” & “U” in Frontend United and the “F”, “R” & “U” in Frontend Re-United are always capitalised. Keep “Frontend” as a single word and use a hyphen without spaces in “Re-United”.

Booklet Frontend United 2016 Ghent

Assets packages

We’ve put together some assets packages: on the one hand for online and digital use (RGB, hex colours), on the other hand for print and packaging (Pantone & CMYK colours). All packages contain the Frontend United icon, as well as the Frontend United and Frontend Re-United logos. Both raster images and vector graphics of all the logo variations are part of the packages.

  • Download the assets for online and digital use (RGB, hex colours) (Soon online)
  • Download the assets for print and packaging (Pantone & CMYK colours) (Soon online)

Branding support

If you’re having trouble with anything in the brand manual and design guidelines, you’re missing style elements from the assets packages, or you’re unsure if your communication best represents Frontend United? Please contact us at:


Happy branding.

Booklets Frontend United 2017 Athens


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